Anamorph

Brand Design, 3D Motion Graphic, Generative AI

I developed the brand identity for lifestyle brand Anamorph and created key product visuals and a brand film.

Built around anatomy and classicism, the identity came to life through generative AI and 3D modeling, with imagery and film crafted to tell the brand’s story.

Anamorph invites a closer examination of everyday life,

helping people notice, fully experience,

and document moments that often go overlooked.

Anamorph invites a closer examination of everyday life, helping people notice, fully experience, and document moments that often go overlooked.

The brand explores the emotional richness of classicism through the analytical lens of anatomy.

It pairs an eye for underlying structures with a deep appreciation of classical beauty,

offering a layered perspective on everyday life.

'Masterpiece'

'The Creation'

'Humble'

Client

ANAMORPH

Branding

ANAMORPH

Hanbin Lee

3D Motion Graphic

Hanbin Lee